To kickstart your local SEO campaign, it’s essential to identify the key areas of focus from the beginning. In my perspective, the homepage of a local business website holds the utmost importance. This is the page that should be the primary focus of your local SEO efforts, as it typically showcases the main service offering and highlights the specific area where the business operates.

In the case of a junk removal business operating in Seattle, it is crucial for the homepage to specifically target “junk removal in Seattle.” If the homepage solely focuses on junk removal without mentioning the city or location name, it will have a negative impact on search engine rankings. To optimize the homepage effectively, it is essential to include the main service offering along with the city name in both the meta title and the H1 heading.

In addition to optimizing your homepage with the right keywords, it is crucial to ensure that it contains sufficient content to compete with other websites on the first page of Google. By examining the top ten websites in the search results, you can gauge the average word count, typically ranging from 800 to 1000 words. It is important to target a similar word count for your homepage to increase its competitiveness in search rankings.